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What's New

Mainstreaming in a Nutshell

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Iraq crisis materials

• Slogans for Peace Protests
• Help Frame a Win/Win Iraq Scenario
• Move Beyond Double Bind Statecraft!
• Fighting war with words: Web site looks for a better way (Associated Press)

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Revised the mission statement "The Metaphor Project: What is it?" and added a list of major sources on the home page

Major changes and additions to the Sources of Metaphor page

Added Three new Resources:

• INTRODUCING THE METAPHOR PROJECT: A One Hour Presentation
• THE "MAINSTREAMING YOUR MESSAGE" KIT
• THE "MAINSTREAMING YOUR MESSAGE" TRAINING

Added to and revised the Bibliography page as follows:

• The Metaphors Dictionary, ed. Elyse Sommer and Dorrie Weiss, Visible Ink, 1996
• Metaphors In International Governance Project
• Joseph Campbell Foundation: www.jcf.org
• metaphors drawn from evolutionary biology for transforming business: www.sahtouris.com and www.lstbusinessconsulting.com
• The Tipping Point, Malcom Gladwell, Little, Brown, 2000

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The Metaphor Projecct 911 crisis materials, including sample letters to the editor about the 911 crisis which use specially-designed metaphors:

• Sept 14 - U.S.moral integrity demands crime metaphor, not war
• Sept 24 - America needs smart game plans, not war
• Oct 25 - Defusing Terrorism, Not A War on Terrorism
• Dec 12 - The Rescue Metaphor: The World Rescue Campaign

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• Revised Home Page
• Brief Project Overview
• Results Page: New Tweaks, Language, Metaphors and Quotes
• Workshops Page: Criteria Checklist for Tweaks and Metaphors
• Tools: Addition to American Story Elements list
• Resources: New introduction, revisions and additions to Current and Emerging Metaphors List
• New Bibliography

"Media Wedge Kit"

The Metaphor News #3

• Expanded Project Descriptions
• Two new workshop models: Visioning Plus and Story Kernels
• Expanded Metaphor Sources List
• Workshop Improvement Suggestions
• Criteria Checklist for Tweaks and Metaphors
• Tweaks Dissemination Master List

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Added to the Bibliography page as follows:

• Joseph Campbell Foundation website on metaphor: http://www.jcf.org
• Deborah E. and Frank J. Popper, "The Buffalo Commons, Using Regional Metaphor to Envision the Future", Wild Earth, Winter 99-00, pp. 30-37